Jiyu Hwang
User experience designer
Jiyu Hwang
User experience designer
Growing with intention, structure, and a lot of curiosity.
Growing with intention, structure, and a lot of curiosity.
Selected work
[2024-current]
Advantage Landing Experience Redesign
Improved first-time clarity by 20% and enabled design system adoption across 15+ pages.
Advantage Landing Experience Redesign
Improved clarity by 85% + design system.
Advantage Landing Experience Redesign
Improved first-time clarity by 20% and enabled design system adoption across 15+ pages.
CBC Inclusive Digital Reading Experience
Optimizing reading accessibility for diverse users.
CBC Inclusive Digital Reading Experience
Optimizing reading accessibility for diverse users.
CBC Inclusive Digital Reading Experience
Optimizing reading accessibility for diverse users.
FamLoop App
Making quality time a habit for modern families.
FamLoop App
Making quality time a habit for modern families.
FamLoop App
Making quality time a habit for modern families.
Advantage SharePoint Internal Hub
Streamlined daily workflows across 8+ Advantage departments, improving efficiency.
Advantage SharePoint Internal Hub
Smoother workflows with faster resource access.
Advantage SharePoint Internal Hub
Improved daily workflows by helping employees locate resources faster.
Other work
[2022-2023]
PAWS Donation Campaign
Creating a landing page for a Toronto non-profit animal charity to support their mission.
PAWS Donation Campaign
Creating a landing page for a Toronto non-profit animal charity to support their mission.
PAWS Donation Campaign
Creating a landing page for a Toronto non-profit animal charity to support their mission.
ArtStreet App
Streamlining offline art market wayfinding with AI.
ArtStreet App
Streamlining offline art market wayfinding with AI.
ArtStreet App
Streamlining offline art market wayfinding with AI.
Jiyu Hwang
User experience designer
Jiyu Hwang
User experience designer
Jiyu Hwang
User experience designer
I’m a UX designer with a background in graphic design, shaped by living in different places. I’m persistent in solving problems and enjoy shaping clarity through careful iteration.
I’m a UX designer with a background in graphic design, shaped by living in different places. I’m persistent in solving problems and enjoy shaping clarity through careful iteration.
Visual roots + UX mindset
Previously worked for Advantage Group
Based in Toronto, Canada
Recent experience
Sep 2024 - Aug 2025
Digital Designer
Advantage Group
1 year
Have worked on website redesigns, built a chart annotation design system and created internal branding for marketing materials.
May 2024 - Aug 2024
Digital Design Intern
Advantage Group
4 months
Structured 8+ internal hub sites to streamline workflows and improve information access for all Advantage departments, redesigned the official Advantage website with 10+ pages, and created visual design systems/documents.
Apr 2023 - Jan 2024
VP of International Outreach
Sheridan IXD Association
10 months
Led global outreach initiatives, collaborating with IXD marketers and designers to organize the community events. Launched a weekly digital guidebook to provide academic resources for international students.
Apr 2021 - Jul 2021
Content Designer
Threebros
2 Years and 5 months
Created engaging written and visual marketing content with 1,000+ views on platforms like Naver Cafe and Blog. Increased traffic to product and service pages by 20% through targeted social posts and keyword traffic analysis, optimizing audience reach and promotional appeal.
Sep 2024 - Aug 2025
Digital Designer
Advantage Group
1 year
Have worked on website redesigns, built a chart annotation design system and created internal branding for marketing materials.
May 2024 - Aug 2024
Digital Design Intern
Advantage Group
4 months
Structured 8+ internal hub sites to streamline workflows and improve information access for all Advantage departments, redesigned the official Advantage website with 10+ pages, and created visual design systems/documents.
Apr 2023 - Jan 2024
VP of International Outreach
Sheridan IXD Association
10 months
Led global outreach initiatives, collaborating with IXD marketers and designers to organize the community events. Launched a weekly digital guidebook to provide academic resources for international students.
Apr 2021 - Jul 2021
Content Designer
Threebros
2 Years and 5 months
Created engaging written and visual marketing content with 1,000+ views on platforms like Naver Cafe and Blog. Increased traffic to product and service pages by 20% through targeted social posts and keyword traffic analysis, optimizing audience reach and promotional appeal.
Sep 2024 - Aug 2025
Digital Designer
Advantage Group
1 year
Have worked on website redesigns, built a chart annotation design system and created internal branding for marketing materials.
May 2024 - Aug 2024
Digital Design Intern
Advantage Group
4 months
Structured 8+ internal hub sites to streamline workflows and improve information access for all Advantage departments, redesigned the official Advantage website with 10+ pages, and created visual design systems/documents.
Apr 2023 - Jan 2024
VP of International Outreach
Sheridan IXD Association
10 months
Led global outreach initiatives, collaborating with IXD marketers and designers to organize the community events. Launched a weekly digital guidebook to provide academic resources for international students.
Apr 2021 - Jul 2021
Content Designer
Threebros
2 Years and 5 months
Created engaging written and visual marketing content with 1,000+ views on platforms like Naver Cafe and Blog. Increased traffic to product and service pages by 20% through targeted social posts and keyword traffic analysis, optimizing audience reach and promotional appeal.
Jiyu is a quick learner, highly adaptable, and brings both enthusiasm and thoughtfulness to everything she does.
Karl Achiles
Design Manager
Jiyu is a fast learner with a strong drive to continuously refine her craft, making her an invaluable asset to any team.
Cristina Noble
Head of Global Marketing
Jiyu always found ways to approach challenges with problem-solving and consistently creative ideas and curiosity.
Michaela Rho
Senior Graphic Designer
Jiyu showed dedication, creativity, and organization, bringing professionalism and fresh ideas that impressed us in our project.
Susana Vera Garcia
Marketing Coordinator
Jiyu transformed how I managed materials and updates by designing a new hub and providing ongoing coaching support.
Annaliese Jagusch
Head of Client Experience
Jiyu is professional, clear in communication, and proactive, bringing expertise that makes collaboration productive.
Sammy Steiman
Director of Revenue Management
Jiyu is a quick learner, highly adaptable, and brings both enthusiasm and thoughtfulness to everything she does.
Karl Achiles
Design Manager
Jiyu is a fast learner with a strong drive to continuously refine her craft, making her an invaluable asset to any team.
Cristina Noble
Head of Global Marketing
Jiyu always found ways to approach challenges with problem-solving and consistently creative ideas and curiosity.
Michaela Rho
Senior Graphic Designer
Jiyu showed dedication, creativity, and organization, bringing professionalism and fresh ideas that impressed us in our project.
Susana Vera Garcia
Marketing Coordinator
Jiyu transformed how I managed materials and updates by designing a new hub and providing ongoing coaching support.
Annaliese Jagusch
Head of Client Experience
Jiyu is professional, clear in communication, and proactive, bringing expertise that makes collaboration productive.
Sammy Steiman
Director of Revenue Management
Jiyu is a quick learner, highly adaptable, and brings both enthusiasm and thoughtfulness to everything she does.
Karl Achiles
Design Manager
Jiyu is a fast learner with a strong drive to continuously refine her craft, making her an invaluable asset to any team.
Cristina Noble
Head of Global Marketing
Jiyu always found ways to approach challenges with problem-solving and consistently creative ideas and curiosity.
Michaela Rho
Senior Graphic Designer
Jiyu showed dedication, creativity, and organization, bringing professionalism and fresh ideas that impressed us in our project.
Susana Vera Garcia
Marketing Coordinator
Jiyu transformed how I managed materials and updates by designing a new hub and providing ongoing coaching support.
Annaliese Jagusch
Head of Client Experience
Jiyu is professional, clear in communication, and proactive, bringing expertise that makes collaboration productive.
Sammy Steiman
Director of Revenue Management
More about my design journey
South Korea, where design began.
I started with fine art prep in high school, which led me to pursue a graphic design program at DSU university. I loved making something visually pleasing, but something felt missing. I wanted to design something within a system. That curiosity became the seed for something bigger.
Busan, South Korea
South Korea, where design began.
I started with fine art prep in high school, which led me to pursue a graphic design program at DSU university. I loved making something visually pleasing, but something felt missing. I wanted to design something within a system. That curiosity became the seed for something bigger.
Busan, South Korea
South Korea, where design began.
I started with fine art prep in high school, which led me to pursue a graphic design program at DSU university. I loved making something visually pleasing, but something felt missing. I wanted to design something within a system. That curiosity became the seed for something bigger.
Busan, South Korea
Japan, where curiosity turned outward.
During the program, I happened to participate in a UX design workshop at Kyushu University in Fukuoka, which introduced me to the concepts of sustainable and psychological design. That moment opened my eyes to what design could be beyond just visuals.
Fukuoka, Japan
Japan, where curiosity turned outward.
During the program, I happened to participate in a UX design workshop at Kyushu University in Fukuoka, which introduced me to the concepts of sustainable and psychological design. That moment opened my eyes to what design could be beyond just visuals.
Fukuoka, Japan
Japan, where curiosity turned outward.
During the program, I happened to participate in a UX design workshop at Kyushu University in Fukuoka, which introduced me to the concepts of sustainable and psychological design. That moment opened my eyes to what design could be beyond just visuals.
Fukuoka, Japan
Malaysia, where the dream took shape.
Inspired by the idea of working with people from different cultures, I spent 6 months studying English there. That experience gave me the confidence to dream about designing abroad and made it feel possible.
Kota Kinabalu, Malaysia
Malaysia, where the dream took shape.
Inspired by the idea of working with people from different cultures, I spent 6 months studying English there. That experience gave me the confidence to dream about designing abroad and made it feel possible.
Kota Kinabalu, Malaysia
Malaysia, where the dream took shape.
Inspired by the idea of working with people from different cultures, I spent 6 months studying English there. That experience gave me the confidence to dream about designing abroad and made it feel possible.
Kota Kinabalu, Malaysia
Australia, where I grew up fast for 2 years.
Living and working in remote Yulara, a red desert, challenged me to adapt in ways I never expected. It taught me resilience, patience, and how to find calm in unfamiliar spaces. That mindset still shapes how I navigate design problems today.
Yulara, Australia
Australia, where I grew up fast for 2 years.
Living and working in remote Yulara, a red desert, challenged me to adapt in ways I never expected. It taught me resilience, patience, and how to find calm in unfamiliar spaces. That mindset still shapes how I navigate design problems today.
Yulara, Australia
Australia, where I grew up fast for 2 years.
Living and working in remote Yulara, a red desert, challenged me to adapt in ways I never expected. It taught me resilience, patience, and how to find calm in unfamiliar spaces. That mindset still shapes how I navigate design problems today.
Yulara, Australia
Canada, where it all came together.
At Sheridan, I studied Interaction Design and graduated in May 2025. I brought all my past experiences together. I combined my design foundation with cultural awareness and a user-first mindset, and this is where I truly became a UX designer.
Toronto, Canada
Canada, where it all came together.
At Sheridan, I studied Interaction Design and graduated in May 2025. I brought all my past experiences together. I combined my design foundation with cultural awareness and a user-first mindset, and this is where I truly became a UX designer.
Toronto, Canada
Canada, where it all came together.
At Sheridan, I studied Interaction Design and graduated in May 2025. I brought all my past experiences together. I combined my design foundation with cultural awareness and a user-first mindset, and this is where I truly became a UX designer.
Toronto, Canada